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Giving Back -
One Small Gift At A Time
By Jean Case, CEO of the Case Foundation
You may not realize it, but chances are, you are a philanthropist. If you hold bake sales for your chil- dren’s school, volunteer to clean up the local water- shed, run races for health research or support your place of worship, you fit the definition.
Philanthropy is about more than merely writing big checks. Today, charitable organizations raise thousands of dollars from a collection of individ- uals who make microdonations.
In fact, charitable giving from individuals, cor- porations and foundations in the United States accounts for more than $300 billion each year, ac- cording to the report “Giving USA” spearheaded by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy. The Chronicle of Philanthropy reported that on- line donations to American nonprofits grew 14 percent from 2011-2012, reaching $2.1 billion do- nated online.
Thanks to technology playing a critical role in this democratization of philanthropy, it’s easier than ever to get involved, learn about critical social issues and give to causes you care about.
Now, nonprofits are moving to online giving platforms that let people engage with causes they care about and donate easily and conveniently. Online donation platforms such as Network for Good, Kickstarter, Indiegogo, Crowdrise, Kiva, GlobalGiving and Razoo have made giving more seamless and transparent. Online giving contests and Giving Days are also an increasingly common way for places to increase donations to nonprofits.
Much of the work at the Case Foundation has
focused on a citizen-centered approach to philan-
thropy: demonstrating the tremendous effect of
many small gifts through time, advocacy and mon-
ey. Its investments in the online giving platforms
MissionFish (now PayPal Giving Fund), Causes
When many people are in it together, raising money for good causes can be very effective.
• Ms. Case is CEO of the Case Foundation. Since its inception, the Case Foundation has donated more than $100 million to non-profits and issues solving and supporting complex social challenges.
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and Network for Good have made instrumen- tal strides for the organizations they fund. Today,
these three platforms have represented over $1 bil-
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lion in individual giving. today for help.
Whenever you think about your personal giving throughout the year, you may care to remember that small donations, when taken together, can do extraordinary things.
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You can learn more about good giving and how
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you can make a difference at http://casefounda- tion.com.
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