Page 18 - Leisure Living Magazine May 2019

Scholarship Grows Business
Continued from page 17
“Every year I felt frustrated as I tried to grow my customer base,” she said, “so I began to ex- plore online marketing to attract and retain more customers to our CSA.” One of her early marketing strategies was writing and posting an A-Z Vegetable Storage Guide online for free in exchange for email addresses. She then used those contacts to promote an early bird cam- paign so customers could sign up in the fall for the following season. Her retention rate for subscribers went from 66% to 78% in just one year and she credits her current 76% retention rate to her digital marketing efforts.
Corinna’s success encouraged her to create an audience of CSA farmers on Facebook who were interested in improving their marketing skills. “I believe farmers are looking for help to market their services to a new generation
of digital buyers. Learning the art of digital marketing has not only catapulted my farm’s income and brand, but more importantly, it’s given me confidence that I finally know what I’m doing,” she explained. She launched a new website, www.MyDigitalFarmer.com, to help CSA farmers learn marketing fundamentals and reduce frustration when it comes to selling their products. Over 1500 members are part of her Facebook group and view her training videos.
Thanks to the Burton D. Morgan Scholar- ship, awarded by the Ottawa County Commu- nity Foundation, Corinna recently attended a “StoryBrand” Live Workshop in Nashville. It focused on messaging your brand and clarify- ing your message. Corinna returned with new skills and an entrepreneurial network to make her digital business even more successful.
The Burton D. Morgan Scholarship offers financial assistance to entrepreneurs to gain needed training related to their chosen en- deavor. Interested persons can find the appli- cation form on the Foundation’s website, www. ottawaccf.org.
THE MIRACLE-EAR® ADVANTAGE
Helping people hear better for over 70 years Over 1,400 locations nationwide
Hearing tests are always FREE OF CHARGE* 3-year limited warranty**
FREE lifetime of ongoing service
Miracle-Ear Center
4920 Milan Road
Outback Steakhouse Plaza
Sandusky, OH 44870
(419) 540-8715
Hearing aids do not restore natural hearing. Individual experiences vary depending on severity of hearing loss, ac- curacy of evaluation, proper fit and ability to adapt to amplification. *Hearing evaluation is always free. Audiometric test to determine proper amplification needs only. This is not a medical exam. **Not valid on Audiotone® Pro. ©2019 Miracle-Ear, Inc. 16644ROPA
“ Once in a while I come across a product I think is excellent, and
my Miracle-Ear hearing aids are one of those things.
18 |LeisureLiving May 2019
www.LeisureLivingMagazine.com
“