Page 4 - Lake Front News July 25 2019

Page 4/LAKE FRONT NEWS/July 25 - 31, 2019
Scholarship Helps
Grow Business Continued from page 1
to the next level as part- CSA (Community Sup- ners in their “growing” ported Agriculture) busi-
HURON LAKESHORE LAUNDRY
ness. The couple began their business, Shared Legacy Farms, near El- more, eleven years ago. Shared Legacy Farms provides fresh organic, home-grown vegetables and fruit to about 400 customer/members from around Northwest Ohio throughout the growing season.
Kurt was raised on a farm in eastern Lu- cas County, but Corinna had no farming expe- rience when they were married. Now, Corin- na wears many hats in their venture, one of which is marketing. “Every year I felt frus- trated as I tried to grow my customer base,” she said, “so I began to ex- plore online marketing to attract and retain more customers to our CSA.” One of her ear- ly marketing strategies was writing and posting
an A-Z Vegetable Storage Guide online for free in ex- change for email addresses. She then used those con- tacts to promote an early bird campaign so customers could sign up in the fall for the following season. Her retention rate for subscrib- ers went from 66% to 78% in just one year and she credits her current 76% re- tention rate to her digital marketing efforts.
Corinna’s success en- couraged her to create an audience of CSA farmers on Facebook who were in- terested in improving their marketing skills. “I believe farmers are looking for help to market their services to a new generation of digital buyers. Learning the art of digital marketing has not only catapulted my farm’s income and brand, but more importantly, it’s given me confidence that I finally know what I’m doing,” she
Continued on page 5
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A working aviation museum featuring
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Yankee Air Museum’s B-17 Flying Fortress, B-25 Mitchell Bomber, and C-47 Skytrain will be con- ducting Flight Experiences
at the Liberty Aviation
Museum, in Port Clinton on the following dates:
2019 Schedule
Yankee Air Museum’s WWII B-25 Air Adventure Rides August 10
WWII B-17 Air Adventures August 11
Yankee Air Museum’s
WACO Biplane Air Adventures July 27 & 28
LAM’s 1928 Ford
Tri-Motor Ride Experiences August 2 & 3
WWII Douglas C-47 Skytrain Air Adventures
July 27 & 28
Darts, 24 Board Games Shuffleboard
...and don’t forget to visit “The Sandwich Shoppe”
next door...
HANDCRAFTED SANDWICHES
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Corinna and Kurt Bench
Photos by OCCF Board Member, Tina Hablitzel
Large Capacity Machines
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Lake Front News
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PRIVATE PARTIES & CORPORATE EVENTS
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Marblehead Events
August 24
Lions Perch Festival, James Park, 10am-5pm
October 12
Lighthouse Festival